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Case Studies

POS Placement & Verification:

Dollar General asked Driveline to complete POS Placement and Verification of the Dial A Sign End Cap Installation to 8,200 Dollar General stores, totaling over 95,000 hours. Driveline created 6 store formats averaging at 28-55 end cap signs per store. Each store averaged 10-12 hours and one week for full project completion. Driveline was required to measure each end cap and remove the shelves in order to install new signage and replace the shelves using pliers and hammers.

Total Signs: Over 260,000
Signs Correct: 98%
Stores Completed on Time: 100%
Stores Satisfied: 91%

Small Reset Capability:

Proctor & Gamble asked Driveline to reset 10,000 Dollar Stores, totaling over 50,000 hours. Over a rolling 3-4 day execution window, multiple store formats were created, averaging 4-8 hours per store. These resets were 100% complete in all stores within two weeks. Driveline moved 8,018 shelves per store in order to reset 24ft sections of Liquid Laundry Detergent, totaling POP installation of 25 items per store, or 140,000 pieces.

Stores set on time: 100%
Stores Satisfied: 96%
Overall rating of 4.4 out of 5.0

Product Labeling:

In July 2006, Indianapolis was established as a test market for a new smoke free Tobaka product. To create more awareness, Outserts (labels) needed to be attached to PM USA brand cigarette Packs. Driveline was responsible for outsert placement in 2,000+ retail doors between July 10 through July 28, with an average time of 90 to 120 minutes for label placement. Driveline was required to introduce the merchandiser to the retailer with an Authorization letter, as well as place Toboka labels on designated PM USA brand cigarettes.

Calls Serviced: 6,000 in 3 weeks
Outserts Placed: 1,181,798
Average: 220 outserts per retail location

Photo Capture & Reset:

BlackHawk Network asked Driveline to perform a time sensitive card reset for Pre-Paid Telecom. This project included 14 POG-specific layouts with 40-96 cards per store, totaling in 4.5 hours per store. Completion was required in 2 days, with one day of clean up. Driveline was required to remove discontinued Pre-paid Telecom cards, reset backer cards, put the new card cut-in and audit the fixtures. 100% of the photos captured and data was transmitted via handheld units.

Touch Points Audited & Updated: Over 180,000
Stores Completed on Time: 100%
Stores Compliant with Change-out Activation Due Date: 99%

Snack Audit & Survey Capabilities:

Frito Lay asked Driveline to perform a salty snack audit for over 18,000 grocery stores. This project totaled in 22,000 hours over 127 different chains and formats. There were a total of 124 questions per survey, taking 1-2 hours per store. Driveline recorded all data for the in-store aisle and fixture surveys through handheld units, which were also used for all transmission. These audits and surveys required a survey guide and a tape measure.

Data Points Captured: over 1.1 million
Stores Surveyed: 100%
Merchandised 2008 Salty Snack Resets: 5,000+ Stores